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Concept for the Rotating Museum Tower in Tokyo is to make the museum a vertical shopping experience, similar to the horizontal window shopping experience in the Omotosando shopping district. Inspired by the vertical automated parking in Tokyo and Kaiten sushi we located half of the fashion exhibition in large rotating elevators. Organized by decade, these rotating exhibitions loop through the vertical spaces of the museum. A second elevator-loop runs express to the runway and skybar at the top of the building.
The other half of the exhibition is located in the façade. Also organized chronologically along the loop, the façade exhibition can be viewed from both the outside and inside.
By combining the hyper efficient use of space in Tokyo with Japanese technical innovations such as the Hitachi Multi-car Elevator System, a new type of vertical museum has been created where different speeds and different kinds of exhibitions create a new museum experience.


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